„…and yet another random attraction“

inkjet print on PVC plastic hose 230 x 120 cm 2018

“Well, these are different kind of signs. They’re quite the opposite – temporary and very visible. In the first place we just developed them to see how the people would react. We used a focus group and were quite really surprised by their reactions. They were so enthusiastic about these new attractions, the average quantity of photos and selfies was highly above the normal with the classic historical monuments. So, we quickly understood that this is something to work on. We developed a prototype which was a humanoid kitty face placed just above the north californian woods, somewhere in Shasta Trinity Park. We studied the behaviour of visitors and from then we started to develop the infrastructure around the event. It have become what’s driving turism now, people are travelling across the globe just to take a photo with a giant green Rat in the Marocco Desert, or with a fake rainbow in Belgrad, with a rain of small ice cream cones in Ankara….Actually there is a lot of randomization, we also change the attractions so we can make people go to the places that are underrepresented or just developing in the sector of turism. There is always a pop-up low cost airport in the nearby of the area…”

(text from the online residency at sink, april 2018) 

“Well, these are different kind of signs. They’re quite the opposite – temporary and very visible. In the first place we just developed them to see how the people would react. We used a focus group and were quite really surprised by their reactions. They were so enthusiastic about these new attractions, the average quantity of photos and selfies was highly above the normal with the classic historical monuments. So, we quickly understood that this is something to work on. We developed a prototype which was a humanoid kitty face placed just above the north californian woods, somewhere in Shasta Trinity Park. We studied the behaviour of visitors and from then we started to develop the infrastructure around the event. It have become what’s driving turism now, people are travelling across the globe just to take a photo with a giant green Rat in the Marocco Desert, or with a fake rainbow in Belgrad, with a rain of small ice cream cones in Ankara….Actually there is a lot of randomization, we also change the attractions so we can make people go to the places that are underrepresented or just developing in the sector of turism. There is always a pop-up low cost airport in the nearby of the area…”

(text from the online residency at sink, april 2018)